Non-profit organizations have always held a space in my heart. Through bringing them on as clients or merely volunteer work, I have been able to work with numerous non-profits to help them develop their branding, different campaigns, and bring more awareness to their work. I truly believe that giving back to your community is of utmost importance and I have been able to through this work.
Least Of These, Inc.
Least of These, located in Ozark, MO, serves families in the Christian County area. Their mission is to "Alleviate food insecurity in Christian County by providing food, resources, and education to address the challenges of our neighbors in need." The work they do changes the lives of families, but often they are left with little time for social media, which puts them at a disadvantage when it comes to reaching a larger audience. I stepped in to help. I provided Least of These with a variety of ideas, content, and information to help them schedule posts more often and engage even more with the surrounding community.
I began my work with Least of These by providing an updated fact sheet. The one they originally had, while informative, did not align with their brand standards, nor did it truly speak to who they are as a charity. I wanted to bring more about them to light in their new fact sheet.
I then provided Least of These with a proposed social media schedule. I worked to make sure that the calendar was functional and simple enough to include in their every day plans. I did research to find what days things trended for them and when their audience was most active. From there, I provided them with examples of content, as seen below.
Diaper Bank of the Ozarks
Diaper Bank of the Ozarks strives to relieve the community of diaper insecurity. Many parents live this unspoken nightmare, but Diaper Bank is there to help. We worked hand in hand to develop a well planned and executed end of year campaign. Take a look at their quarterly report delivered to them after the campaign took place.
Triumph Over Trafficking Alliance
Triumph Over Trafficking Alliance or TOTA began when Debi, the non-profit's founder realized there was no other non-profit in the midwest that served children who were victims of sex trafficking. She wanted to make a difference. Debi came to me when she had the idea and from there we began her branding. Everything from her name, to her logo, to her future website was brainstormed and produced in partnership with her.
TOTA's logo was a labor of love. From the beginning Debi knew she wanted to include a butterfly along with vibrant blue and green colors. I carefully crafted this logo to help speak to exactly who she was and what her organization does.
Life Meant To Live
Life Meant To Live is a non-profit who serves mothers that are diagnosed with terminal pregnancies or who are unsure about their pregnancies and want to know their options. They provide free ultrasounds and education. Although LMTL has been around for over 10 years, their presence in the community is unknown. Through a full social media campaign I am bringing awarness to them and their work.