Madison had many ideas for her app when she sought me out. She wanted something sleek and functional, yet fun for her customers to shop on. Her main was ease of shopping. She wanted her customers to use her app even more often than her website. The final product that I created for her had pops of boho to stay in on theme with her boutique's aesthetic, allowed her customers to view merchandise drops before they were even on the website, and provided them with exactly what she was looking for, ease of shopping.